Instagram works with a visual illustration. That’s with the advantage and disadvantage at the same time. If you sell “delicious” stuff like pies and cupcakes, handmade stuff, cafes, hotels, makeup kits, it’s very easy to present to the Instagram user. However what if you sell diapers or instrument, there is nothing to worry about. Even bricks also can be sold on Instagram if you utilize the right techniques to manage your products promotion on Instagram.
Structurize the themes of the posts and draw up the publication time table schedule
Think over the content blocks: PR products, useful info, corporate life, contests/promotions, exclusive stuff. Over time, it will become clear to what type of audience responds better, and which blocks should be discontinued.
No matter how valuable the content is in your eyes, you should not clog the news feed of followers with too frequent posts or vice versa that torture them with irregular posts. Most companies make 1-2 posts per day. Through trial and error method, you will find out what time of the day your followers are most likely to be active “like” posts and began your publication schedule.
With the help of hashtags, you’ll help your user to easily find you online, as a result of tags assist you to type the photographs by subject. You’ll be able to use them for contests and promoting new trends. The key purpose here isn’t to overdo it.
Use a lot of hashtags. a bigger variety won’t cut back the loyalty of the Advertiser/Company, and won’t attract untargeted traffic as many folks claim. As an example, #ferrari could be a Great specific tag. Leave it without add-ons, and Ferrari lovers will follow you. However, if you add #car #fashion #luxurycar #speed etc. To the same post tag, then you’ll get 10-20 likes instantly.
Write tags within the comments to the post, not within the description of the picture. Therefore you’ll be able to quickly remove, replace or restore it. And your post is going to be fair to look at.
To come up with attractive and appropriate hashtags for each of your posts, you need either a lot of free time or a suitable hashtag generator. I suggest you use such tools as they’re able to generate around hundred of relevant tags. Therefore, you’ll be able to simply combine many of them and not to repeat yourself. Thus, you’ll be able to get each appropriate hashtags and free time.
Actively interact with the audience
Social networks are formed for communication first and foremost. Even if you sell any of your products on Instagram, you have got to interact with the audience, maintaining bifacial communication.
Never leave a single comment unanswered. It’s better to trace all comments using automation tools so you won’t skip the important ones.
Like back, convey your followers, encourage, be interested in their lives.
Ask consumers to leave a comment concerning your product/service with a tag in their feed. Be sure to re-post positive feedbacks.
A hint. All-around communication with users could be a long method and quite time-consuming, to be honest. The need for automation tools is apparent. Use AN Instagram BOT to manage all the processes within the frames of promotion. This tool will set the right targeting campaign and direct its activity towards only those users who will be interested in the goods or content that you are offering.
Create dynamics round the account
How? Think about the things people love most. Free stuff, of course. Turn up the thermostat with the assistance of giveaways or contests. For example, Ask them to love or react to your post in exchange for participation in the giveaway And don’t forget to point out that the winner will be selected randomly. Users are always likely to take something for free.
Encourage your fans – Post their photos with their reviews on your product or service. Personal PR is perceived with Gratitude and can increase the loyalty of your audience.
The loyal user buys a lot of, oftener and more willingly.
Do not forget that Instagram is the place of images. Your photos and videos are the core components of your success. However, if you ignore the principles that were generously quoted by me above, you will lose the prospect to boost your strategy, increase your brand recognition, boost your sales and gain the love of hundreds and thousands of Instagram Users all around the world.